Notes

Rastin Mehr

Rastin Mehr's Notes

Rastin Mehr

Rastin Mehr

September 21 2011
I have 500+ contacts and 12 recommendations on #LinkedIn and I still think it is serving as a directory and not a social network.
  • 3 Comments
  • Last Comment by Andy Nash
Magnus Larsson
Magnus Larsson
September 22 2011 Permalink
I find it only useful for looking up prospects and keep track on role changes among the people you've done business with. So, yeah, a directory is what it is. It could have been so much more.
Rastin Mehr
Rastin Mehr
September 22 2011 Permalink
Same here. It seems to function as a good reference and directory, however with all the social networking features there, I don't remember if I ever used it for that purpose.
Andy Nash
Andy Nash
October 06 2011 Permalink
Its worth bearing in mind that though for many its just a directory, I do see people using it as a social network, the problem is that its a small proportion of the people with accounts who use it regularly (still, a small proportion of something very large is significant).

I got in touch with someone who emigrated to NZ the other day, and even though we are friends on Facebook, she contacted me there because she joined my previous profession, and I have former business contacts in NZ. I may not use it regularly, but I do use it for certain social networking things, and the value of hooking someone up with a job or career, or even finding out someone has moved to a new employer (which they may not mention or you might miss on Facebook), over finding out what someone had for dinner, perhaps counterbalances the fact that there is less activity?

What they are doing now though is neither a social network nor a directory, its a platform. Leveraging what they have with things like 'Apply with LinkedIn' makes a lot of sense and is an interesting (and obviously belated) direction to head in.

Whilst you may not use it as a social network, its considered an essential place to be still for many (and I note you haven't deleted your account Rastin ;-), and that is where its value is I think...

For me, you network socially (online or offline) to achieve things, whether that's to have fun, stay in touch or make friends, or to find a job or make a sale. If you put a value on those achievements, then sure the quantity may be higher on Facebook but the value per activity is higher on LinkedIn...

The kind of person you are, your colleagues and friends are and circles/industries you move in probably makes a big difference though - its not for everyone...

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